BE STUPID!
Check out this web link, is way too cool!
http://www.plussixfive.com/2010/03/09/diesel-be-stupid-saturdays-with-hong-zouk/
"Italian label Diesel has always had clever and thought provoking campaigns year after year. Yet this time, they want you to ‘Be Stupid’. But before you jump on the bandwagon and go out there and start running around naked, you should be smart enough to know that ‘Be Stupid’ doesn’t literally mean be stupid. The true meaning of the Diesel ‘Be Stupid’ campaign is really to listen and follow your heart, expressing the way you want to express yourself and not giving a hoot about surrounding social pressures. And sometimes we all need a little dose of ’stupidity’ in our lives – so show it."
http://www.plussixfive.com/2010/03/09/diesel-be-stupid-saturdays-with-hong-zouk/
"Italian label Diesel has always had clever and thought provoking campaigns year after year. Yet this time, they want you to ‘Be Stupid’. But before you jump on the bandwagon and go out there and start running around naked, you should be smart enough to know that ‘Be Stupid’ doesn’t literally mean be stupid. The true meaning of the Diesel ‘Be Stupid’ campaign is really to listen and follow your heart, expressing the way you want to express yourself and not giving a hoot about surrounding social pressures. And sometimes we all need a little dose of ’stupidity’ in our lives – so show it."
i love the description of this campaign.
BE STUPID! =)